There are plans to have a "Margaritaville" resort and casino coming to town. It will open this June (the retail store opened last week). I will not be a customer*... but fair enough. Having lived in the Florida Keys for more than a decade, I have had many years in which to savor Mr. Buffett's particular musical ouvre.
Sooo... They just had an, introductory, promo segment on the morning TV show in town, with the most bland spokespeople available--- and they actually had THREE women wearing (matching) micro-"Daisy Dukes", and neon string bikini tops and wedge/platform sandals (which didn't match), and no, adhesive, bra pads ("skin parts") on for support--- so whatever they bought... or what their mamas gave them--- were shaking all over the place--- WILDLY... inspiring expectations of a "blow out" (wardrobe malfunction).
What's worse? The "beach bunny/Parrothead" girls stood in place... writhing to a Jimmy tune, like Islandy-Disco-strippers-on-Amateur-Night--- like little deer-in-headlights Barbies... with no (minimal) rhythm. They "danced" a number that they either co-choreographed themselves (or one staged by a, smitten, heterosexual male, or a randy tenth grader)--- if you could call it dancing. Ever been to VEGAS people?
I'm guessing the lady in the MIDDLE on TV actually choreographed it really. SHE was DOING it!!!! HARD! Wide-eyed, scene chewing, jazz hands and all!!!!
I feel for Mr. Buffett, but then again, with nearly twenty "Jimmy Buffett's Margaritaville" outlets and properties, here and abroad, somebody is buying what he's sellin'. Even his "Cheeseburger in Paradise" (fundamentally a "California cheeseburger" with lettuce and tomato) which sells for between ten and 12 dollars.
I just wonder if he would be pleased with how he was just represented to a quarter million potential viewers. *SMDH* The spokesman kept repeating the phrase "Casual elegance" during the segment. As if he didn't have any more adjectives in his arsenal. These performers were certainly casual, but there wasn't one elegant thing between them. The impression that they gave this writer was that of a brand shiny new, state of the art, resort and casino, with "talent shows" for entertainment. If I were he, I would be highly upset about how my brand was presented this morning.
There is a saying in the Theatre... "Bad tech rehearsal? Great opening night!" I really hope so for their sake. I must admit that, in researching this piece, and seeing the colors and palm trees in the rendering, it surely reminded me of my old digs. Considering that I live pretty close to the place, I'd certainly be open to serving as Artistic Director for the launch.
After giving it some thought, though, I AM suffering from "Keys Disease" of late. I've still got that "sand in my shoes" that assures that I will, someday, return to my former island home. Just maybe, when I cannot take missing Key West and the Florida Keys for another minute... I might just find myself on that Bossier City property, reconnecting with a vibe and a feel that is unique to the Keys, right in my own backyard.
It would really be amazing for me, and for some of my other Key West friends who find themselves in this part of the world now--- to be able to see the hibiscus, and the passionflowers... the Bird of Paradise stems--- the Royal Poinciana trees, Frangipani blossoms--- to smell the night blooming jasmine! Maybe a few mango and Sapodilla ["sapadilly"] trees... maybe a, "deep-ish", salt-water lagoon? I'd feel back at home again!
Best wishes, Mr. B. I look forward to going over there, actually, to see if I can really "go back" to my tropical home, in just a 60 minute ride!
*= When I wrote that sentence, I was completely convinced that I would NEVER go! I have disabused myself of that notion. I look forward to wasting away, again, in Margaritaville, at poolside--- though... at MY age... NO shaker of SALT!
(Hypertension, don'tcha know?)